Principles of Social Media Marketing


The most interesting fact about Social Media Marketing is that its beauty and beast both rest in one quality. It is very fast-moving hence companies are struggling to acclimatize their strategies and schemes. What worked in a few years before is so ‘last year’ now and is becoming less and less effective.

For the fast changing social media marketing turf, along with the 6P’s (Prior Proper Planning Prevents Poor Performance) rule following the key principles will take you and your organisation a long way.

Here are some key elements you need to keep in mind to market on a social web.

Think sharing

What do people want to share? Then publish and promote it. Simple yet compelling headline is the key.

Go Real Time

Social media marketing is all about being active in real time. It involves publishing in real time, not next week or next month. The up-to-date posts and tweets will help you catch the trend and viral surge. The action doesn’t end with the real time tweeting, it also means you need to respond in real time to complaints, issues and inquiries.

Just Enlighten, Don’t Hawk

Think like your audiences. Do you think to be “sold to”? NO! So does your audiences. Social marketing is about giving the relevant updates that contributes to solving people’s problems with answers and information. The mode doesn’t matter as long as you follow the rule, whether that is from your blog, links in your tweets or updates and information on Facebook.

Souk is the ‘old soup’, Entertain

Again think like your audiences. Would you prefer the mundane and bland dish or would clasp the ‘WOW’? We live in an information age that discards the tasteless and shares the ‘WOW’. Facebook pages and updates that entertain, with competitions, humor or the unexpected are the links that will be shared.

Go Multichannel

One-track channel is not sufficient these days. You need to be on Facebook, Twitter, YouTube and Blogs as a minimum. Social Media can provide you with the channels to be omnipresent (everywhere) 24 hours a day, 7 days a week. For the starters, based on your target audience you can choose at least 2-3 channels to focus on. This is just to start, keep adding as you progress. Pace & multiplicity is the key here.

Different folks, different strokes

The blue-penciled content on its own doesn’t make it anymore; you need to provide information in ways that meets different people’s style. Going multimedia is the key.

Target Your Niche

Clans and fans find you and share you to their community. On Twitter you need to follow leaders and people in your niche so that when you tweet they will retweet you to their followers who will have similar interests. Facebook marketing can target demographics including roles, interests and geography.

Show Your Passion

Remember social marketing involves passion and enthusiasm. If you are not passionate about your forte, it will be obvious to your audiences. Remember, a passionate publisher always shine through and gets communal.

Don’t just talk, converse.

Effective listening before engaging is the key here. Your audience will tell you themselves what they want, what solutions they need for their problems and then provide it. Facebook, Twitter, LinkedIn and Blog comments will reveal the gold mine of the information for you.

After listening to your market, you are ready to engage in real time with the platform your audiences are comfortable with. It can be anything, email, Facebook, Twitter, LinkedIn…. Worth repeating, Different folks, different strokes.

12 thoughts on “Principles of Social Media Marketing

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