Well the rules of engagement of the virtual world are similar to the real one.
Let me prove it to you, what do you do when you are on a date? (A word of relationship advice, treat each evening with your partner as a date. Relationship will flourish more with each passing evening) Ah let’s not digress! Answer is simple, one should have proper etiquette. What were you thinking?
Here, Twitiquette if you prefer! You may like to follow these simple rules to demonstrate Twitiquette:
Don’t start a tweet with a hashtag. Let us see your thought, idea, comment, or story first.
Please, please don’t use more than 3 hashtags in a tweet. If you do use three hashtags, do it sparingly. Tweets with way too many Hashtags are just unpleasant.
Don’t strive for followers. Ah don’t call me crazy, hear me complete. Strive for engagements. Ask people questions and engage with them! Just like real world, people like it in the virtual world as well. If you engage well, followers will follow you. This is no overnight solution, this is a long term investment.
Not everyone follows back, which is fair. All ‘tweeps’ are different but that doesn’t necessarily mean they won’t interact with you. Tweet them a question, idea, or story.
Yes you know this! 140 characters is the limit, but you don’t have to use all 140 characters. Try using around 120 characters. This will allow your followers and other tweeps to retweet you easily.
Please have an apt profile picture. It is well known fact yet worthy to be a part of this rule book. Why? You’d be surprised at how many people don’t add a profile picture.
Add a nice background; it is a great and generous way to showcase a little bit more about YOU.
Add a description. This is the easiest way to attract like-minded followers. Just try to answer 5W. Who you are? What’s special about you?Why are you on twitter? What do you do? Where about (Location / Blog link / LinkedIn). Your bio will attract like-minded people leading to some good engagements.
Don’t ignore your LinkedIn profile. Update it and add its link to your twitter profile. It will help in establishing you as a subject matter expert of your arena.
If you’re struggling on determining how long your tweet should be, what your tweet should cover, hashtags, etc. then just remember the old golden rule. Just K.I.S.S. (Keep It Simple Short.).
Always take out time to spread twitter love. I won’t say Retweet, it’s given. I would like to say, give the credit to the person when you Retweet. This is nothing more pleasing than a public acknowledgement. And just like you do in the real world, show gratitude when needed in the world of 140 characters too (Thank followers and tweeps for the RT, mentions, follow etc.).
Be authentic. Create value and augment twitter page of other’s with good content!
Last but not the least, rather most important
Don’t contribute in making Twitter a legal minefield. Refer to this quick guide to what you can and can’t say on Twitter by @BBCNewsMagazine http://bbc.in/WnDiOm
I hope you will find this useful. If you have some more rules, please do share the gems with me too.