“If marketers are not generating emotions and feelings, we are not taking advantage of the actual factor that drives any behaviour.
Branding is more than exciting a cerebral process of imaginative thought. It is about experiencing those thoughts as emotionally charged feelings that lead to the real actions.
Feelings are turned into stirring thoughts, which then become intentions, and finally results in the buying decision and the sale.
The goal of every marketing program should be to fill products with emotions so strong that customers become loyal not just to the brands but to the brand mission, infusing commitment and uniting people and marketers with common causes and mutual values.”
Practice brand building to appeal directly to a consumer’s emotional state, needs and aspirations leading to the nostalgic attachment to the brand, bonding with your goals and mission, and love for you. (Awwww!!!!) Wow factor is so yesterday, time to awww your customers.