Social Media : Isn’t it just a waste of time and money?

Last week I attended an astute networking event for social media professionals. I returned home with smile and simper both as a result of assorted reactions (Ah! I am sorry to disappoint you; I am not talking about mixed vinos).

It was great to observe the rising interest in social media by all. There were some humour doses too. I did keep a straight face but inside me there was a big chuckle when one of the “Social Media Professional” repeated my question “Do we have a social media strategy. “Of course we do! To get as many Facebook likes as humanly possible!”

Social media has been the next big thing for several years. And now many brands are increasingly tossing lots and lots of money at it because it’s become quite popular.

Social media has been the next big thing for several years. And now many brands are increasingly tossing lots and lots of money at it because it’s become quite popular.

Social media has been the next big thing for several years. And now many brands are increasingly tossing lots and lots of money at it because it’s become quite popular.

In many ways, social media has become the latest status symbol for brands. Seemingly obsessed with their mission to achieve social media success, brands continually try to outdo their competitors and maintain their social media “star” position.

Ignorance Drives Panic and Desperation

This mentality forces brands to throw everything at social media while completely bypassing strategy.

Why is this happening? It might simply be ignorance. Many brands do not really understand social media. And because they are so busy trying to achieve social media fame, they really don’t have time to step back and learn about its true power.

Their lack of understanding often produces an underlying fear that leads to desperation. All they know is that the competition is doing it, so they damn well better do it too. More often than not, their pursuit is fueled by some executive rant: “ABC Company has 10, 000 Twitter followers and we only have 3000! This is unacceptable!!!” This mentality forces brands to throw everything at social media while completely sidestepping the strategy.

It also creates unnecessary and unhealthy pressures. In their quest to achieve social media fame, brands tend to latch-on to certain success metrics, such as Facebook likes or Twitter followers. Some even use these metrics to assess the individual performance of brand managers, and require them to achieve some arbitrary number.

Understandably, those interested in job security often interpret the KPI as “You need to acquire 100,000 Facebook likes this year, or you’re fired!” How exactly is a brand manager supposed to get 100,000 likes? Are there really that many people excited about the kitchen liquids or toiletries? May be no but management decides to ignore such common facts.

Consequently, brands have to reach as broadly as possible in order to hit those numbers. Instead of defining a strategy to reach their target demographic, most resort to running Facebook Ads or giveaways. In other words, they basically ‘cheese the mouse’.

Point Missed!

Brands are missing the main point, they do not realise that this approach isn’t going to build a very loyal following. In fact, when your social media audience is full of people who don’t actually care about your brand, they’ll easily get annoyed when you post an update, and quickly repel.

Seemingly, brands are spending a tremendous amount of time and money to build a massive audience, but avoid communicating with it for fear of losing it.

Aiming for ROI on Social Media is the key

If you want your social media efforts to pay off, you need to realise that it is an Important marketing channel, not an Impotent one.

If you are feeling above approach at home with, you need to take a step back and ask yourself WHY you want these likes or followers in the first place. Besides gaining more than your competitors, what’s your objective? If you don’t know, that’s a sign for you to step back and THINK! You should have a clear answer, just as you would for any other media channel.

For example, you wouldn’t advertise during the Wimbledon season just because the number of viewers is huge. You’d be looking to get a return on your big investment. To do so, you’d still need to have a message and a clear objective. That’s where real strategy comes into play, and where many social media experts are making the most common mistake.

If you want your social media efforts to pay off, you need to realise that it is a marketing channel, not just a shiny new toy. Given that, it should be held to the same standards as other media channels. That means it’s time to have an actual marketing strategy for your social media channel, and think about how it fits into your buying pipeline.

How to Build Your Social Media Strategy?

An effective strategy is defined by clear objectives and quantifiable goals. Below are key objectives you can use to help support your social media strategy:

To create brand awareness

If you want to create awareness, social media can definitely help. However, it can be tricky in this realm as it usually means to meddlesome and putting yourself where you aren’t wanted. Typically, it is achieved with the various promoted options available on social media platforms, such as Sponsored Stories or Promoted Facebook updates and Promoted Tweets.

Other non-paid tactics for generating awareness via social media include commanding trending topics. Or joining a relevant group, like LinkedIn groups or Google communities, and becoming a valuable member.

While the effectiveness of these tactics varies, you can improve their chance of success by putting some strategic thought into them. Who are you targeting with your social advertising? If you’re running a social media based contest, is it going to draw the right zooming glasses for your brand? Does your tweet on a trending topic add to the conversation?

To create brand trust

Social media has some serious power in the deliberation step of the conversion funnel because it can help you build social trust in a variety of ways.

While people don’t usually decide which brand to purchase based on who has the most Facebook likes or Twitter followers, your Twitter / Facebook presence could help them make a decision. For example, it influences me when I make hotel reservations. I know that hotels with an active customer service presence on Twitter will be much easier to deal with should anything go wrong.

Brand trust is also achieved via online reviews as many people ask their family and friends for suggestions before making a purchase decision. We even aspect strangers’ opinions! Such reviews can be extremely helpful to people in the research phase. Given that, attempt to use social media to help get reviews and word-of-mouth, and position your brand in the best possible manner.

You can also build social trust by using your social media profiles to showcase product features that put you ahead of your competitors. For example, Samsung Mobile uses their Facebook photos to highlight many of its phones’ features. While these mostly go to current fans of Samsung, it still provides powerful visuals for someone researching the brand. And social activity on these photos could expand their reach far beyond Samsung’s audience.

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Pulling in the social trust factor is important. Be sure to put a Like Button on your homepage (or every page) that displays a user’s friends who already like the brand. Use social media plug-ins to enhance the consideration power of your website and product pages.

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To create Conversions

If you also believe that Social Media can’t covert, I am here to convert you. You can use social media to convert. Here’s a simple example of exactly how:

I saw this tweet from @StarbucksUK: “Your receipt, our treat.  Save your morning receipt and get an afternoon drink for £2

Starbucks

So, I literally scanned my bag for the morning receipt and left the office and walked over a block to grab one. (It was hot out, and the drink was cheap!) Clearly, Starbuck’s social media effort drove that conversion.

Sure, it can be difficult to tie the social media effort to the conversion, but it’s not impossible. One way to do so is to plan to use special codes or printable (or smartphone) coupons in your social media promotions. Even a simple “mention Facebook and get X% off” initiative can be tracked at the register.

You can also drive conversions through social media by monitoring the conversations online. For instance, people love to complain about all kinds of personal problems on Twitter, and it could stimulus ideas for new marketing research and efforts.

As you listen to the conversation, keep in mind that your product solves a problem. For example, let’s say you sell candles. You can do a Twitter search for “need attractive candles” in London. Now you just tweet your store’s address at these people, and maybe offer them a small discount or share some pictures of your special candles. They need attractive candles. You sell attractive candles. No need to go door-to-door. Instead, just monitor Twitter to boost conversion.

And speaking of Twitter, these new Lead Generation Cards could be a revolution for social media conversions.

To convert Trust into Loyalty

To truly nurture loyalty with social media, go for creating eloquent engagement points and provide ongoing service to users.

This goal is best and favourite of all social media experts because it’s a wholesome for pretty much everything they do. It can also help them mask the fact they have no real strategy.

From their perspective, every retweet, like, mention, follow – or whatever — counts as loyalty! It doesn’t matter the context. It doesn’t matter what comes of it, or what the message was. Their claim is that this was a brand engagement, and therefore, the customer has loyalty to the brand now!

But do they really? If you tweet an ice cream flavour and I retweet it that just means I’m loyal to the ice cream or that flavour. Your brand may not even be on my mind at all.

To truly foster loyalty with social media, strive to create meaningful engagement points and provide ongoing service to users. For instance, a smart phone company could let people sign-up for important application or phone updates reminder tweets, or a food company could send out free samples of new products to its Facebook fans.

To create your customers as your brand ambassadors

Considered the whole platter of social media, advocacy can really help you multiply the return on your investments. It takes all of the above to a new audience and leads to word-of-mouth, online and offline.

Considering that, you should make achieving advocacy a core component in your social media strategy. Keep asking yourself: How can I boost advocacy? How can I make it easy for users to be my brand ambassadors? How can I provide a service that is so good that people will want to talk about it? This mindset will help guide you.

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You can use some of these to achieve advocacy with social media?

  • Give them what they want: Creating valuable and easily sharable content can boost advocacy. This can be achieved in various ways, such as simply posting product feature photos on your Facebook page or a user’s guide video on YouTube.
  • Keep it relevant: Your engagement points should be relevant and add value.
  • Demonstrate that you care: Having a reactive customer service presence in social media can add a human element to your brand, build trust, and improve the customer satisfaction.
  • Be princely: Rewarding people with some social media acknowledgement can make them feel valued, and in turn, increase advocacy. Give users positive feedback when they actually do what you want them to, and you’ll condition them to do it more often. For instance, I love doing the community work – from a variety of NGOs — but I tend to tweet about Sparks Charity more often because they’ll respond.

Social Meeting Mantra: Keep it easy but with a serious mind!

You need to decide and act accordingly. What’s more important to you? Using social media to accumulate more likes than your competitors? Or actually making social media pay off? It’s time to stop wasting money on meaningless likes, and start getting serious with social media. That means having an actual marketing strategy. Only then will you be able to effectively use social media to achieve business objectives. Otherwise, it’s quite simple to prove it a big money and time waster.

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Hashtags: Why and How businesses should use them?

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Hashtags have become a noticeable part of the online world and as of late, more and more social media sites have allowed for the categorizing program known as Hashtags. Hashtags are used to allow users to tag posts, pictures, or even video with a hash symbol (#) followed by a word or phrase, such as #SocialMedia #IT #Cloud #video #infographic etc. Doing this allows the program to categorize anything posted with that Hashtag; this makes it simpler to search for related posts. The implications of this program have not yet been fully realized by the business community. The ability to tag and search using Hashtags can be utilized in all the arenas of the business community.

Why should today’s business community use Hashtags?

A survey from San francisco based ad platform RadiumOne, which polled 500 participants, found:

  • 58 percent of respondents utilize hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices
  • 43 percent of respondents think hashtags are useful and 34% use them to search/follow categories and brands of personal interest
  • 51 percent of respondents would share hashtags more often if they knew advertisers awarded discounts for sharing product based hashtags
  • 41 percent of respondents use hashtags to communicate personal ideas and feelings

How should today’s business community use the hashtag?

#Promotion
A survey done by Radium one found that 51% of those who responded to the survey said that they would be more willing to share company hashtags if they were awarded discounts or chances at prizes if they were to do so. This is especially powerful for small businesses since launching a campaign needs only good ideas. It is indeed simple effective promotion for small businesses. Not only can you give discounts, and therefore bring in more customers, but this allows you to track promotions activity online.

#Targeting #Customers
Hashtags make it simpler to reach relevant customers. Marketing tools allow brands to advertise based on hashtags. For instance, Twitter lets advertisers target ads by category or interest. Internet surfers who use hashtags are likely to engaging in the social conversation and share their experiences with a brand.

#Conversation
Sometimes it is important to see what the marketplace is saying about a product or brand. According to the RadiumOne survey, 43 percent of respondents think hashtags are useful and 34% use them to search brands of interest.
Hashtags open up the social media world to better converse about your company. A website or a URL post only brings you to the company’s website while a Hashtag allows people to use it in everyday conversations they have on social media. This also allows you to track the conversation and get a better idea of what is being said and how you can utilize that information.

#Combined #Campaigns
Tools like Tagboard now allow you to track a hashtag across all the major social networks. Promote products and engage with customers across all platforms without having to create special campaigns for each. Since the hashtag can be the brand or the product.

#Innovations
Like every new thing, there is immense innovation opportunities are inherited in Hashtags. While hashtags and their use in business have begun to be utilized there are still endless possibilities to what can be done with them. The success of this new bliss is possible because of its simplicity and possible creative ways to use them. They are as easy to produce as campaigns are to incorporate them. For instance American Express recently launched Amex Sync, which lets cardholders make purchases by using hashtags.

‘Tailor-made’ Twitter Content Strategy

What’s your Twitter strategy?

If you are unsure of the answer and with great amount of thinking, your response is, “We tweet often, we are polite, we use hashtags,”. It’s alarming.

To be successful on Twitter – whether you’re an individual owned business, an individual tweeting on behalf of a Fortune 500 or a mid-sized business – you need a well-articulated content strategy that covers the basic 5 WsWho, What, When, Why and in What Way.

Who is tweeting? Who are you tweeting to?

The question of who should be one of the first ones you answer when coming up with your Twitter strategy. You must determine who is in charge of your Twitter account, and who you’re your target audience.

You may be a one-person social media yard, and so you’ll be tweeting on behalf of, well, yourself; or you might be part of a dozen person team representing a major brand. In either case, establish a clear ownership of your Twitter account, and identify other team members who might also participate in content creation, couture and commitment.

Once you’re clear about who will be handling your Twitter handle, you are in more control of your specific campaigns and they are likely to run smoother. You are not prone to multiple conflicting tweets.

Once you have your Twitter team in place, determining your target audience is the next logical step.

This is a two-step process: I) Identify your target market and II) Find your target market on Twitter.

Hopefully you already know who you want to connect with your brand – if not, it’s time to go back to the drawing board and figure this out. But once you know that your market is mothers in their 40s with at least two kids and an interest in yoga, you can take step 2: find them on Twitter. Using Twitter’s search or a service like Social Mention, enter keywords that are associated with your target market. You can start following some accounts, lists or hashtag chats this way, to get to know your onlookers thoroughly.

What are you tweeting?

What: what will you tweet?

Here are some types of content you might want to consider:

  • Your own (created) content – including blog posts, case studies, promotions,      etc.
  • Others’ content – including retweets, sharing articles, blogs,      research reports pertaining to your industry and target audience’s      interest etc.
  • Multimedia – including photos, videos, podcasts, interviews etc.
  • Polls, Q&As, Discussion Starters
  • Your Organisations’ highlights / product updates etc.
  • Industry updates / news etc.

Of course, there’s a whole wide world of content out there, you cn come up with a variety of content pieces that represent your brand appropriately.

When will you be tweeting?

You need to figure out the two things here: Timing and Frequency.

When, and how often, you tweet. How much time and effort can you spend on Twitter? When is your maximum audience online? Twitter’s real-time natureis the key here hence you would want to send tweets out when your audience are most likely to see them.

Why are you tweeting?

This is the most important part of your strategy: answering the question “Why am I on Twitter?”

Doing a little contemplation is good for the business and your own good soul both. If you haven’t set you goals for Twitter yet, it’s the time.

You might be on Twitter to because your competitors are, to see your latest launch, to promote your restaurant, to increase social presence of self or business or to provide customer service. Whatever your reason, write it down and be as specific as possible. This will be the guiding light for the rest of your strategy.

What way are you going to be tweeting?

Last but not least, any good content plan needs to plan the tools and tactics it will use in order to flourish.

If you have more than one team member accessing your Twitter account, you might want to consider using a dashboard like HootSuite to manage everything. It’s also great for scheduling tweets and for analytics.

In this part of your strategy, you’ll also want to clarify any short-term campaigns you’ll be running: are you going to do a photo contest? Quiz campaign before you release your latest report etc.

Finally, included your analytics plan. How are you going to measure the success of your content strategy?

No plan is complete without a solid understanding of how it will be implemented and measured hence thinks this part through.

All of these elements will come together to give you the groundwork of a successful Twitter presence, and will help you achieve your social media goals.

Do you ever catch a break from internet?

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How often each day you are entirely disconnected from the internet? If you have a smartphone then it’s probably not very often at all.

If you take a flight then it’s in the cards you might have to withstand some hours without social network updates – though most of airlines are now offering wifi access on board leading to many frivolous Facebook updates saying little more than “I’m on the plane…”

London commuters know that the Tube is a bolt hole from phone calls and Internet access, but the recent addition of wifi at station platforms means that it is possible to quickly punch out 140 characters to 200 million people and grab a few chuckles from Facebook updates each time the train stops.

Last night, I was to enjoy a calm meal with my precious husband (I adoringly address him as ‘Sunshine’ in my Tweets/Facebook updates). Was this too much of information, social networking taking a toll over me guess.

My husband addressed me as ‘wasted’ as I was uploading a photo of the place to Facebook. He was checking the menu and I was uploading a photo of him with the menu. He requested to keep my phone aside for the rest of the meal. Please note he himself keeps flipping Flipcard or news channels on his smartphone (I am sorry for dragging the spouse rivalry here too but it is true, he is no sane either)

I was thinking while I was in the gym this morning that my time drubbing the treadmill is probably the only time I never carry my phone. But then I am sure many of you tried running with a music outlet in your pocket.

I use most of the key social networks and I update them regularly, but I can switch off effortlessly (I would like to believe so) – I still read “real” books rather than just Twitter updates. I use them once a day or at regular intervals on any given day. I have a good reason to share what I’m up to because I live a long way from my family – it’s great being able to share with them what I am up to and what London looks like from my perspective.

But I’ve seen what limits on addiction in some friends. Addiction to the point that they can’t stop sharing all those ‘amusing’ images on Facebook and endlessly checking to see if anyone has commented or responded – even just with a ‘like’. And addiction to the point that they are endlessly appealing for interaction – leaving angst-filled notes online about their lack of purpose or disappointment with life in general.

What addiction has this displaced? Perhaps it was the endless consumption of daytime TV / Newspaper / Writing / Reading a book? Why would anyone sit passively all day consuming trash TV or browse news pages when they can do the same online and be rewarded by people giving them thumbs up?

Technology is converging and creating a perfect storm that will stunt attention extents and mug us of lazy free time to contemplate. When was the last time you actually did nothing at all and just sat thinking about a place you want to visit, a narration you could do better than many, or a story you could write that would sell more than the Almost Single stint?

With every free moment now spread evenly between Facebook, Twitter, and Instagram, how will creativity work in future? I recently heard a Stanford professor on the BBC talking about pedagogical changes in university education – how lectures are no longer seen as important when they can all be grabbed from the website as a video or podcast. And even those students attending lectures do so with an iPad constantly connected to Facebook.

The use of location-aware smartphones combined with venue services such as Facebook Places or Foursquare creates new possibilities for advertising that make recent science fiction movies look archaic. Right now a brand, such as Marks & Spencer, knows if I like their brand or not, and they know if I’m inside or near to a store. The only reason our phones are not being bombarded with location-aware advertising is because the social networks know how questions over privacy are the one thing that could derail their endless dominance over our spare time.

But I love social networks. I couldn’t stay in touch with my friends and family all over the world as easily as I do without them – my dad is always on Facebook these days and I could never have imagined that a few years ago. I think this ability for every person to shape their Internet use is about to blossom into a new type of experience, making our present use of social networks soon look as primitive as a 1994 web browser.

But when I go out running or even to the gym, I run without my phone and I think about the experiences I want to write, the 5 years down the line plans of my life, and how I can make things better for me, my family, society and of course, what I need to cook for the dinner.

If all we ever did were update Facebook with motivational quotes, none of this wonderful creativity would ever have a life. Hopefully the teens now getting addicted to a life lived online figure out a way through the temptation. When I was a kid, the perceived danger was that we would fritter our lives away playing video games, yet that turned into an entertainment industry bigger than cinema – the kids addicted to games as teens back then are now running giant entertainment corporations.

I’m hoping the same happens again and you thought I would never say something like this.

How to build or improve the social presence of your business via Twitter?

Twitter-for-business

It’s all about building engagements. Remember this word ‘engagement’, it doesn’t mean selling, not spamming and definitely not proselytization.

What many companies fail to understand is business success on Twitter is ancillary to relationship building. Twitter is a two-way conversation. It’s about engagement. You have to show your human side, you need to go beyond your logo and the name. (This is applicable for the businesses of all sizes and cadre)

You have to get out there and share your views, praise, reply and add value. You should be there to unleash the golden opportunity to share your brand personality with the world. People like people, they don’t like logos. Ask yourself, do you like talking to a wall or a person?

I feel this is the most exciting and golden era to be an entrepreneur. The opportunities to build your presence online and attract attention to your brand using Twitter are boundless. The important key for businesses using Twitter is to understand that followers want to see real people with real experiences.

Tony Hsieh, the CEO of Zappos.com, is a good example of someone who is raising the profile of the Zappo’s brand by tweeting in a very authentic manner. He uses a great mix of interesting content, business links, personal observations and a pleasant enthusiasm for his life and his business. He connects with his followers on a very human level. The emotional connection is the key to building a powerful brand in the social media or virtual world arena.

It is understandable that all businesses may not  be able to keep a leadership face attached to their company’s twitter and other social media interventions however it’s possible and vital that businesses using business name engage like humans. If you will honestly try to connect with your followers at a human level, they will pick that and appreciate it. For example, show gratitude to your new tweeps, make new twitter users in your arena feel welcomed. Personalised tweets for your followers will take you a long way.

To build your brand on Twitter, you must give your followers a snapshot into your life beyond just being a logo or name. You must be willing to give more than you get – to add value and show support for others’ projects and businesses.

Here are some Twitter Rules of Engagement for businesses trying to improve or build their social presence:

1. Tweet when you have something meaningful, valuable, interesting or humorous to say.

2. Post regularly (at least several times daily).

3. Only tweeting about your business, products and services can actually repel people. Spamming your business down your followers’ throats is the fastest way to get unfollowed. Instead, share quotes, knowledge, industry insight, ideas and resources that will help them.

4. Balance your tweets. A good rule of thumb is no more than 20-40% about your business, and the remaining should be personal and added value, such as links to great resources, observations, quotes, industry insight and articles your target market may be interested in. The key is to offer information that helps, entertains and uplifts your followers. Let’s call it 4E’s approach:-

5. Ask questions regularly. Twitter is about a two-way conversation. Listen.

6. If you don’t have something nice to say, don’t tweet it. If you do, it’s out there forever. Remember, tweets are picked up by the search engines.

7. Always remember that deep-down, people want to be acknowledged and recognized for their efforts. Do this every day on Twitter, coupled with creating value for your followers, and you will be well on your way to a powerful presence online.

8. Take time each week to read what others have to say. Reply and compliment someone if you really like something and re-tweet (RT) the most valuable comments and insights. Remember, this is about engagement.

9. Remember to give credit where credit is due. Use the re-tweet symbol (RT) when sharing something someone else has already tweeted.

10. Twitter in the short term does not work. You must be in it for the long haul and be persistent, consistent and committed.

By regularly letting your followers know that they have your attention and your support for their success, you are building the all-important “identify, like and trust” factor.

As a pleasant side-effect of following the Twitter Rules of Engagement, you may eventually find yourself and your business presence and engaement solid.

Rules of Twitter Engagement : #TWITIQUETTE if you prefer

Well the rules of engagement of the virtual world are similar to the real one.

Let me prove it to you, what do you do when you are on a date? (A word of relationship advice, treat each evening with your partner as a date. Relationship will flourish more with each passing evening) Ah let’s not digress! Answer is simple, one should have proper etiquette. What were you thinking?

Here, Twitiquette if you prefer! You may like to follow these simple rules to demonstrate Twitiquette:

Rule #1

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Rule #2
Don’t start a tweet with a hashtag. Let us see your thought, idea, comment, or story first.

Rule #3
Please, please don’t use more than 3 hashtags in a tweet. If you do use three hashtags, do it sparingly. Tweets with way too many Hashtags are just unpleasant.

Rule #4
Don’t strive for followers. Ah don’t call me crazy, hear me complete. Strive for engagements. Ask people questions and engage with them! Just like real world, people like it in the virtual world as well. If you engage well, followers will follow you. This is no overnight solution, this is a long term investment.

Rule #5
Not everyone follows back, which is fair. All ‘tweeps’ are different but that doesn’t necessarily mean they won’t interact with you. Tweet them a question, idea, or story.

Rule #6
Yes you know this! 140 characters is the limit, but you don’t have to use all 140 characters. Try using around 120 characters. This will allow your followers and other tweeps to retweet you easily.

Rule #7
Please have an apt profile picture. It is well known fact yet worthy to be a part of this rule book. Why? You’d be surprised at how many people don’t add a profile picture.

Rule #8
Add a nice background; it is a great and generous way to showcase a little bit more about YOU.

Rule #9
Add a description. This is the easiest way to attract like-minded followers. Just try to answer 5W. Who you are? What’s special about you?Why are you on twitter? What do you do? Where about (Location / Blog link / LinkedIn). Your bio will attract like-minded people leading to some good engagements.

Rule #10
Don’t ignore your LinkedIn profile. Update it and add its link to your twitter profile. It will help in establishing you as a subject matter expert of your arena.

Rule #11
If you’re struggling on determining how long your tweet should be, what your tweet should cover, hashtags, etc. then just remember the old golden rule. Just K.I.S.S. (Keep It Simple Short.).

Rule #12
Always take out time to spread twitter love. I won’t say Retweet, it’s given. I would like to say, give the credit to the person when you Retweet. This is nothing more pleasing than a public acknowledgement. And just like you do in the real world, show gratitude when needed in the world of 140 characters too (Thank followers and tweeps for the RT, mentions, follow etc.).

Rule #13
Be authentic. Create value and augment twitter page of other’s with good content!

Rule #14
Last but not the least, rather most important
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Don’t contribute in making Twitter a legal minefield. Refer to this quick guide to what you can and can’t say on Twitter by @BBCNewsMagazine http://bbc.in/WnDiOm

I hope you will find this useful. If you have some more rules, please do share the gems with me too.