Is your emotional leadership instinct inexplicably bottled-up?

Individual leaders also face a fabricated dichotomy to forge their identity as a rigorous, results-oriented tyrant or be a nurturing, naive softy who doesn’t meet targets. In some settings, an individual leader is perceived as powerful and effectual only if they are unemotional.

Contrary to the expectation that leaders can emulate machines, positions of power are actually centres of intense emotional experience; responsibility, loyalty, and trust are major concerns in the mind of a leader. Nonetheless, the business climate has favoured delegitimizing such emotional considerations.

“The instinct of a spectacular leader is to have emotional awareness of those around him in order to support the requirements for long-term company success.

“Today, this leadership instinct is suppressed.”

Time to wake up to the value and rewards of allowing emotion into your leadership practices, your workplace behaviour and your brand’s presence.

Not a replacement for your business strategies. But rather an additional element to what you do.

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What is the precise thing that drive behaviour which matters?

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“If marketers are not generating emotions and feelings, we are not taking advantage of the actual factor that drives any behaviour.

Branding is more than exciting a cerebral process of imaginative thought. It is about experiencing those thoughts as emotionally charged feelings that lead to the real actions.

Feelings are turned into stirring thoughts, which then become intentions, and finally results in the buying decision and the sale.

The goal of every marketing program should be to fill products with emotions so strong that customers become loyal not just to the brands but to the brand mission, infusing commitment and uniting people and marketers with common causes and mutual values.”

Practice brand building to appeal directly to a consumer’s emotional state, needs and aspirations leading to the nostalgic attachment to the brand, bonding with your goals and mission, and love for you. (Awwww!!!!) Wow factor is so yesterday, time to awww your customers.