Top Tips for Brands Looking to Leverage the Twitter’s New Functionality

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So now when you are familiar with the new exciting features of Twitter, time to look at some effective ways of applying them. If you missed my previous post, click here What’s New to twitter?

Twitter will start rolling out the new change to Profile Pages to the users over the next few weeks. In the interim, it’s a good time for brands to start thinking about how they will leverage this new . Here are some tips to help get you started:

  1. Plan Your New Profile and Cover Images: There is no better time than now to begin designing and developing your new cover photo and profile image to meet the new Twitter requirements. Twitter recommends dimensions for the header photo of 1500px in width × 500px in height.
  2. Offer Specials with Pinned Tweets: You now have the chance to feature a specific tweet at the top of your profile page to let new visitors get a fuller sense of who you are and what your profile is entirely more or less. One thing for brands to consider is featuring a tweet that offers an exclusive piece of content to visitors. For example, feature a tweet that offers a case study, white paper, infographic or eBook to help get visitor engagement.
  3. Use the Mobile Features for Photo Sharing: Tagging multiple people and posting multiple photos is a great way for brands to better engage with their audience. Consider posting multiple photos that illustrate a story or message to your audience and tag individuals that you think would appreciate the message.
  4. Larger Profile Image: The larger profile image on the new version of Twitter gives users more real estate to set the tone of their page. Consider changing profile photos on an ongoing basis to help keep users coming back.
  5. Make your Photos Count: This new version of Twitter places a deep emphasis on photos and video. Publish photos that are eye catching and entertaining. This will help to increase engagement when visitors choose to filter your tweets using the photo/video filter.

Finally, brands can expect to see more changes from Twitter in the not-so-distant future. Just last week, Vivian Schiller, Twitter’s head of new partnerships shook the “twitterverse” by suggesting that hashtags and @replies are “arcane” and could possibly be a thing of the past. When asked to clarify the remarks, Twitter representatives had this to say: “By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find this service as indispensable as our existing core users do. And we took initial steps in that direction with the introduction of media forward timelines and in-line social actions in October, and we’re already starting to see early signs that those initiatives are working well.”

What do you think about the new changes to twitter? Are you, or your brand, looking forward to them?

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