What Was the First Tweet of Forbes Top 20 Women Social Media Influencers?

Twitter was launched in 2006, and no one ever guessed back then that how Twitter will change the world hashtag-by-hashtag. Before Twitter, the # key was little more than something found on Imagetelephones to denote “number”.

Whether you are new to Twitter or a seasoned pro, #FirstTweet got everyone going for sure. Just like Twitter users, Twitter has also evolved enormously in the last eight years. To celebrate this journey and success with its users, it has just released, a fun tool to help you discover your first tweet.

Twitter has concreted itself as a digital soapbox, and women seem to have taken it way too easily. Recently Forbes published The Top 20 Women Social Media Influencers which intrigued me about the first tweet of these influences so here you go:

  1. Ann Tran
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  2. Jessica NortheyImage
  3. Mari Smith
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  4. Liz Strauss
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  5. Pam Moore
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  6. Renee Blodgett 

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  7. Eve Mayer
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  8. Kim Garst
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  9. Lori Ruff
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  10. Ann Handley
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  11. Pam Dyer
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  12. Laura Fitton – Co-author of Twitter for DummiesImage
  13. Bonnie SainsburyImage
  14. Lilach BullockImage
  15. Deborah Lee
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  16. Marsha CollierImage
  17. Lori Taylor
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  18. Viveka von RosenImage
  19. Sandi KrakowskiImage
  20. Susan CooperImage

Hope it was fun for you, please share with your friends and followers. Feel free to leave comments, questions or suggestions. All feedback is welcomed.

Sources:

Forbes: The Top 20 Women Social Media Influencers 

 

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Top Tips for Brands Looking to Leverage the Twitter’s New Functionality

Bench

So now when you are familiar with the new exciting features of Twitter, time to look at some effective ways of applying them. If you missed my previous post, click here What’s New to twitter?

Twitter will start rolling out the new change to Profile Pages to the users over the next few weeks. In the interim, it’s a good time for brands to start thinking about how they will leverage this new . Here are some tips to help get you started:

  1. Plan Your New Profile and Cover Images: There is no better time than now to begin designing and developing your new cover photo and profile image to meet the new Twitter requirements. Twitter recommends dimensions for the header photo of 1500px in width × 500px in height.
  2. Offer Specials with Pinned Tweets: You now have the chance to feature a specific tweet at the top of your profile page to let new visitors get a fuller sense of who you are and what your profile is entirely more or less. One thing for brands to consider is featuring a tweet that offers an exclusive piece of content to visitors. For example, feature a tweet that offers a case study, white paper, infographic or eBook to help get visitor engagement.
  3. Use the Mobile Features for Photo Sharing: Tagging multiple people and posting multiple photos is a great way for brands to better engage with their audience. Consider posting multiple photos that illustrate a story or message to your audience and tag individuals that you think would appreciate the message.
  4. Larger Profile Image: The larger profile image on the new version of Twitter gives users more real estate to set the tone of their page. Consider changing profile photos on an ongoing basis to help keep users coming back.
  5. Make your Photos Count: This new version of Twitter places a deep emphasis on photos and video. Publish photos that are eye catching and entertaining. This will help to increase engagement when visitors choose to filter your tweets using the photo/video filter.

Finally, brands can expect to see more changes from Twitter in the not-so-distant future. Just last week, Vivian Schiller, Twitter’s head of new partnerships shook the “twitterverse” by suggesting that hashtags and @replies are “arcane” and could possibly be a thing of the past. When asked to clarify the remarks, Twitter representatives had this to say: “By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find this service as indispensable as our existing core users do. And we took initial steps in that direction with the introduction of media forward timelines and in-line social actions in October, and we’re already starting to see early signs that those initiatives are working well.”

What do you think about the new changes to twitter? Are you, or your brand, looking forward to them?

What’s New with twitter?

Twitter began implementing a new design recently that has a major impact both on the interface and functions of the platform. The new look shares sundry similarities with Facebook and focuses more on enhancing the overall user experience while making it easier to steer and sift through tweets.

The most noticeable area of the latest Twitter upgrade are the changes to profile and cover images. The new cover photo spans the entire header of the profile page and replaces the background image used in the previous version of Twitter. The look is very neat and offers users the ability to focus on a single image for their profile page. In addition, users profile images are bigger making it easier to see the tweep (Twitter User).

From a functional standpoint, Twitter has also introduced new functionality to improve the user experience by focusing on the most significant content. The three areas with the biggest functional bearing are:

  • “Best Tweets”: This feature is fascinating because it will help profile visitors sort through the noise of Twitter profiles by highlighting the tweets that have generated the most engagement. Content with the maximum engagement will appear with larger text, making it easier for users to find and engage with.

Best Tweet

  • “Pinned Tweets”: I find this feature very rewarding for the everyone because it offers a lot of benefits for brands as well as individual users. This gives you the ability to “Pin” of feature one of your tweets at the top of your profile stream so visitors to your profile see it instantaneously.

Pinned Tweet

  • Filtered Tweets: This is another flattering feature that improves the overall user experience and makes it further user friendly. Twitter now gives visitors the option of choosing which timeline to view when checking out profiles. Users can select: a basic Twitter stream, a stream of only photos and videos, or tweets and replies.

Filtered Tweet

  • Lastly, the new follower & following list: Twitter has made the following/followers lists much more graphically positioned. You can now see who is following a profile and who they are followers of through an easy to understand graphical interface.

Followers

 Latest Mobile Functionality

In addition to the upgrades made this week on Twitter.com, Twitter has also rolled out some noteworthy upgrades to their mobile interface for photo sharing. The new functionality has made the Twitter mobile client more dynamic for photos and includes:

  • Support for tagging up to 10 people in a photo – without impacting the 140 character limit Through the mobile interface, you can now tag photos with up to 10 individuals and the best part is the number of individuals tagged in a photo does not impact the 140 character limit. Twitter’s blog offers the instructions below:

Twitter Mobile

  • Share Multiple Photos in a Single Tweet Twitter has implemented the ability to add multiple (up to four) photos to a single tweet. This feature automatically creates a collage that visitor can scroll through as they view the tweet. Below is an example showing the four photos and the lightbox that appears in the gallery.

What do you think about the new changes to twitter? Are you, or your brand, looking forward to them?

In my next post, we will talk about the “Top Tips for Brands Looking to Leverage the New Functionality”.

 

Is your Twitter dressed to the nines?

Resolutions fail because they are vague, they can be easily achieved if we pin down the actions rather than the goal itself. Most common and apt business resolution is to optimise the Twitter Profile this year, and here’s my new year gift to you all. An action packed list to help you achieve this goal:

1)    Stitch in time saves nine
How secure is your password? Test it here http://howsecureismypassword.net “Change is good” and a periodic change for your password is a security mandate. Can I ask when was the last time you changed your Twitter or any frequently used account password? Ah! I can imagine your wide-opened eyes and dropped jaw for your own answer.

2)    Would YOU follow you?
Check your profile often and keep questioning yourself.  I am sure your profile looks great, it is recommended to enliven it every now and then. How about reviewing your design settings now and refreshing it. https://twitter.com/settings/design This is a wonderful feature. You can even customise the design based on an upcoming event of your business.

3)    Is your Bio up-to-date? 
You were on the drawing board last summer and revised your business’s profile to be in sync with your expanded line of product, services and the new goals. It should reflect accurately at your social footprints as well just like your employee book, website and all the policies. Time to review your twitter bio and re-write, if required.  https://twitter.com/settings/profile

4)    Give it a little swirl
This is an appropriate time to review the people you are following. Unfollow the ones you just started following in the flow, start following a few new and keep the mix right. Twitter profile health checks offered by “Twitter Counter” can be a good place to start.

5)    Get better with a Bitly account
Twitter automatically shortens URLs for you when you compose a tweet. But they use their own shortened and that doesn’t give you any access to the statistics that you may essentially need. Some Twitter interfaces let you to connect to Bitly and that way you can always go back to that site to see which URLs did good.

6)    Get an app
The web interface of Twitter is fine, however its helpful to have an app for your smart devices and see if it helps you operate your social world more effectively. HootSuite, TweeDeck, TweetCaster, Scheduling, managing different accounts and platform at once, statistics are some features of these apps and interfaces that can help you achieve your goals and carve your content and twitter strategy.

7)    Pull the plug for all unwanted apps
This is yet another very important security arena we often miss. The number of apps you have given permission to do mostl everything they want on your account. The number will surely surprise you. Some might still be appropriate, but there might be a few you tested once and never used even for a second time. They are better off if disconnected. https://twitter.com/settings/applications

8)    Flourish with more Followers
Never stop announcing your presence, the excitement and efforts should be as fresh as when you had just started on Twitter. Mention your Twitter handle in your email signature, contact page, sidebar of your blog, Google+ page, LinkedIn profile.. at every social footprint of yours. Are your employees aware of your social footprints? You could be losing on a ready to use followers base. Don’t leave any stone unturned. Employee handbook, newsletter, sen an email to the employees and your customers with a friendly reminder that you are active on Twitter and a few instructions on how to follow you. Try making it visible at the entrance to your office.

9)    Love is a universal language
Twitter wouldn’t be Twitter without the engagements between tweeps. Show some love to your followers and keep the conversation on. Retweets, replies and the stars keep tweeps connected and a bit of the mention goes a long way.

With the above and a few tips from my previous post, your social footprints will shine with the glory.

14 must-dos to improve your social impression in 2014

social_christmas_tree

Just like you I was totally tempted to surrender to the bubbly, mulled wine, cookies and cakes so I started with the yearly housekeeping and just then it occured to me that I am meant to do the yearly tidying to my social as well.

Well whilst you decorate your Christmas tree and warm up for the New Year cheer, this is a suitable time to do a little social media housekeeping. Here are top 14 stars to add glamour and sturdiness to your social cheer. Get them all done and you’ll enter the New Year with a stronger base.

  1. Verify your Google profile – Google+ made colossal progress this year. You can try some simple updates. If you haven’t already, customize your URL so your company page is legitimate and easier to find and share.
  2. Tarot card readings didn’t fetch you well this year? Try Twitter Cards? Well I find Twitter’s Lead Generation Cards very promising. They allow you to collect leads directly from tweets. Christmas is a great time to try new things, and these have no form for users to fill in – cherry on the top, isn’t it?
  3. Fine tune your content – Now is a good time to review all the content shared and plan ahead. Be creative. Experiment!
  4. Take a Google Analytics course – No business is complete without acumens. Insights is everything. Google analytics course will be a true investment of your time and money, well only the time as it’s free now.
  5. A lot can happen over LinkedIn –Sponsored Updates allow businesses to promote any post from their company page directly into a specific demographics’ news feed. Give it a go.
  6. Be the “Titleholder” – Had a good social 2013? Highlight your work with internal staging, newsletter and creative comms using Vine, videos, infographics. Celebrate your social triumph!
  7. “My father taught me many things … keep your friends close, but your enemies closer.” (Yes, I was watching “Godfather” last night. Yes, Again!)Take a few steps back and get the wider view of the marketplaces. Understand what worked well for your competitors and what didn’t. Learn and take notes to fin-tune your social strategy.
  8. Play with video – Now you can create and edit videos on the Instagram app as well as photos. And what’s more, these videos outdo the 6 second restriction of Vine, so it’s worth testing which platforms work best for you.
  9. Get on the right side of the law – The legal systems of any nation wasn’t  made with social in mind so they have had to adapt. Get better prepared for legislation in 2014. An appropriate time to refresh and brush the legal knowledge. Research time!
  10. Re-state your statement  – Once you’re aware of the legal risks, you’ll no doubt want to get your housekeeping in order. Re-draft your social policy; it should cover everything from changing passwords to protecting the company against liability caused by your workforce. Many free and reliable workbooks are available online.
  11. Sieve and revive – Get rid of the channels which are not suited for your business and re-focus your efforts on active platforms.
  12. Surf the net for inspiration – This is a great time to do a bit of research. Some casual surfing can land you with great ideas for the next twelve months. Start by checking out what competitors have been up to!
  13. Social also needs some “alone-time”  – While business is not that chaotic and busy, reflect upon the risks and vulnerabilities in social. What worked for you and where could you improve? How will you go about making change? Who else in your company could you tempt with cake to get some guidance?
  14. Before you get Christmassy – Before you pour that drink to your success, plan the social media content and dispenser during the holidays. There should be Christmas in the virtual world as well. Isn’t it?

Wish you all a very merry Christmas and a happier 2014!

‘Tailor-made’ Twitter Content Strategy

What’s your Twitter strategy?

If you are unsure of the answer and with great amount of thinking, your response is, “We tweet often, we are polite, we use hashtags,”. It’s alarming.

To be successful on Twitter – whether you’re an individual owned business, an individual tweeting on behalf of a Fortune 500 or a mid-sized business – you need a well-articulated content strategy that covers the basic 5 WsWho, What, When, Why and in What Way.

Who is tweeting? Who are you tweeting to?

The question of who should be one of the first ones you answer when coming up with your Twitter strategy. You must determine who is in charge of your Twitter account, and who you’re your target audience.

You may be a one-person social media yard, and so you’ll be tweeting on behalf of, well, yourself; or you might be part of a dozen person team representing a major brand. In either case, establish a clear ownership of your Twitter account, and identify other team members who might also participate in content creation, couture and commitment.

Once you’re clear about who will be handling your Twitter handle, you are in more control of your specific campaigns and they are likely to run smoother. You are not prone to multiple conflicting tweets.

Once you have your Twitter team in place, determining your target audience is the next logical step.

This is a two-step process: I) Identify your target market and II) Find your target market on Twitter.

Hopefully you already know who you want to connect with your brand – if not, it’s time to go back to the drawing board and figure this out. But once you know that your market is mothers in their 40s with at least two kids and an interest in yoga, you can take step 2: find them on Twitter. Using Twitter’s search or a service like Social Mention, enter keywords that are associated with your target market. You can start following some accounts, lists or hashtag chats this way, to get to know your onlookers thoroughly.

What are you tweeting?

What: what will you tweet?

Here are some types of content you might want to consider:

  • Your own (created) content – including blog posts, case studies, promotions,      etc.
  • Others’ content – including retweets, sharing articles, blogs,      research reports pertaining to your industry and target audience’s      interest etc.
  • Multimedia – including photos, videos, podcasts, interviews etc.
  • Polls, Q&As, Discussion Starters
  • Your Organisations’ highlights / product updates etc.
  • Industry updates / news etc.

Of course, there’s a whole wide world of content out there, you cn come up with a variety of content pieces that represent your brand appropriately.

When will you be tweeting?

You need to figure out the two things here: Timing and Frequency.

When, and how often, you tweet. How much time and effort can you spend on Twitter? When is your maximum audience online? Twitter’s real-time natureis the key here hence you would want to send tweets out when your audience are most likely to see them.

Why are you tweeting?

This is the most important part of your strategy: answering the question “Why am I on Twitter?”

Doing a little contemplation is good for the business and your own good soul both. If you haven’t set you goals for Twitter yet, it’s the time.

You might be on Twitter to because your competitors are, to see your latest launch, to promote your restaurant, to increase social presence of self or business or to provide customer service. Whatever your reason, write it down and be as specific as possible. This will be the guiding light for the rest of your strategy.

What way are you going to be tweeting?

Last but not least, any good content plan needs to plan the tools and tactics it will use in order to flourish.

If you have more than one team member accessing your Twitter account, you might want to consider using a dashboard like HootSuite to manage everything. It’s also great for scheduling tweets and for analytics.

In this part of your strategy, you’ll also want to clarify any short-term campaigns you’ll be running: are you going to do a photo contest? Quiz campaign before you release your latest report etc.

Finally, included your analytics plan. How are you going to measure the success of your content strategy?

No plan is complete without a solid understanding of how it will be implemented and measured hence thinks this part through.

All of these elements will come together to give you the groundwork of a successful Twitter presence, and will help you achieve your social media goals.

Rules of Twitter Engagement : #TWITIQUETTE if you prefer

Well the rules of engagement of the virtual world are similar to the real one.

Let me prove it to you, what do you do when you are on a date? (A word of relationship advice, treat each evening with your partner as a date. Relationship will flourish more with each passing evening) Ah let’s not digress! Answer is simple, one should have proper etiquette. What were you thinking?

Here, Twitiquette if you prefer! You may like to follow these simple rules to demonstrate Twitiquette:

Rule #1

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Rule #2
Don’t start a tweet with a hashtag. Let us see your thought, idea, comment, or story first.

Rule #3
Please, please don’t use more than 3 hashtags in a tweet. If you do use three hashtags, do it sparingly. Tweets with way too many Hashtags are just unpleasant.

Rule #4
Don’t strive for followers. Ah don’t call me crazy, hear me complete. Strive for engagements. Ask people questions and engage with them! Just like real world, people like it in the virtual world as well. If you engage well, followers will follow you. This is no overnight solution, this is a long term investment.

Rule #5
Not everyone follows back, which is fair. All ‘tweeps’ are different but that doesn’t necessarily mean they won’t interact with you. Tweet them a question, idea, or story.

Rule #6
Yes you know this! 140 characters is the limit, but you don’t have to use all 140 characters. Try using around 120 characters. This will allow your followers and other tweeps to retweet you easily.

Rule #7
Please have an apt profile picture. It is well known fact yet worthy to be a part of this rule book. Why? You’d be surprised at how many people don’t add a profile picture.

Rule #8
Add a nice background; it is a great and generous way to showcase a little bit more about YOU.

Rule #9
Add a description. This is the easiest way to attract like-minded followers. Just try to answer 5W. Who you are? What’s special about you?Why are you on twitter? What do you do? Where about (Location / Blog link / LinkedIn). Your bio will attract like-minded people leading to some good engagements.

Rule #10
Don’t ignore your LinkedIn profile. Update it and add its link to your twitter profile. It will help in establishing you as a subject matter expert of your arena.

Rule #11
If you’re struggling on determining how long your tweet should be, what your tweet should cover, hashtags, etc. then just remember the old golden rule. Just K.I.S.S. (Keep It Simple Short.).

Rule #12
Always take out time to spread twitter love. I won’t say Retweet, it’s given. I would like to say, give the credit to the person when you Retweet. This is nothing more pleasing than a public acknowledgement. And just like you do in the real world, show gratitude when needed in the world of 140 characters too (Thank followers and tweeps for the RT, mentions, follow etc.).

Rule #13
Be authentic. Create value and augment twitter page of other’s with good content!

Rule #14
Last but not the least, rather most important
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Don’t contribute in making Twitter a legal minefield. Refer to this quick guide to what you can and can’t say on Twitter by @BBCNewsMagazine http://bbc.in/WnDiOm

I hope you will find this useful. If you have some more rules, please do share the gems with me too.